Wednesday, January 20, 2016

Fashion with a Heart: The Life Saving Dot

    I've been meaning to write this post for months now, but didn't want to start until I felt I could really do it justice.  Then I realized there is already so much great press out there, I should just share and spread the word.
    Fashion gets a bad rap as being a shallow and cruel industry.  But, like anything else, it has people who care and want to make a difference.  That's exactly what happened with The Life Saving Dot.  As I was reading about this miracle accessory, I came across several other projects out there where fashion and service to others go hand in hand.  I decided maybe this should be a regular feature called Fashion with a Heart.  
    The Life Saving Dot is aptly named, since iodine deficiency is at the root of many of the diseases plaguing rural or impoverished women in India.  The solution created by Ali Shabaz of Grey Advertising in Singapore was a stroke of brilliance: Iodine is added to simple, inexpensive bindis (traditional decorative dots worn on forehead)  and the iodine is then absorbed through the skin throughout the day providing up to 12% of a woman's daily requirement.  For more information on The Life Saving Dot, read the article in Time Magazine or watch the YouTube video


If you know of any Fashion with a Heart projects, feel free to contact me or share the info in the comments section below.

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